Services
“Heidi is the 1st planner I’ve left a review for. This should tell you how outstanding and unique her work is, as I see many conferences each year. Her attention to detail is impeccable, and she takes incredible care to ensure only the highest quality content is offered. She is dedicated to supporting customers in the most relevant, up-to-date, and practical ways.” ~ Sylvie
Event Strategy
BCC specializes in event strategy. A volatile event landscape makes event strategy more critical than ever…for events you produce AND for events you sponsor or participate in. Are you asking the right questions to engage your members or customers while staying nimble and fiscally responsible? You need a strategy optimized for your unique goals, whether you’re launching a brand new event, or revamping an existing one. In addition to a full 360 event strategy, I offer:
Event Strategy Roadmap
Event Modernization Strategy
Event Audits * think of these like the perfect mix of competitive analysis & a secret shopper for your event and attendees!
Siting Strategy (dates, venues, locations)
Sponsored Event Strategy (sponsorships, trade shows, exhibits, partnerships)
Strategy Alignments
Event Management & Program Management
Meetings, conferences, events, oh my! Whether for 10 or 10k people, I can support your meetings and events with seamless full cycle partnership, or pre-, onsite, or post-event projects.
Logistics & operations
RFPs & vendor management
Content and program development
General session & keynote production
Speaker management
Project management
Sponsorship redesigns
Site visits & site selection recommendations
Hybrid and virtual events
CMP certified
Audits, Insights & Assessments
The right intel puts you ahead. But are you asking the right questions? An outside perspective brings a fresh, valuable approach to intel projects that can transform your event, organization, or programs.
Event Audits * think of these like the perfect mix of competitive analysis & a secret shopper for your event and attendees!
Programming evaluations & program audits
Audience research & intelligence reporting
Needs assessments
Diversity, equity, inclusion & accessibility audits
Survey design, analysis, & growth recommendations
Benchmarking research & state of the industry reports
Organizational Initiatives
Strategic efforts for your staff, customers, members or audience to better align your work with your needs.
Staff training or learning and development
Leadership and management programs
Diversity and inclusion initiatives
Thought-leadership and brand positioning
Strategic programming projects
Visioning & strategic planning
Staff events & teambuilding
Psst…Staff events are more meaningful (& fun!) when your staff don’t have to plan them…